Here are some more public service comics, although these all seem to have conflicts of interest. They are all about reading, and collecting comics.
The "Marvel Guide to Collecting Comics," from Marvel Comics, 1982. This isn't a story, but a basic handbook on collecting. Definitions, where to buy 'em, how to bag and box 'em, and tips on potentially lucrative investments. Unfortunately, this was the 80's, and most of the comics since then have gone boom and bust.
"Comics 101: How-to & History Lessons from the Pros!" from TwoMorrows Publishing. I picked this up on Free Comic Book Day 2007. Get the hint? Free comic that explains how to collect comics...
"Target Presents Reading to the Rescue!" from Marvel Comics and Target
Copyright 2004, Target Stores. In the story Loki turns the attendees at an amusement park illiterate, and it takes Cap, Thor and Spider-man and Jean Grey to get them to read again. Poignant, and why not buy something at Target?
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