10/9/10

Chrysler Comic: Things That Even Dads Don't Know About... (1959)

In this 1959 comic from Chrysler, Bill comes home bursting to tell his dad everything he saw during his guided tour through the "huge Chrysler Corporation," which includes "missles, and air conditioners, and tanks, and cement, and.." all sorts of swell stuff.

The comic covers the new 1960 Chrysler car features: Plymouth's air-scooped fender insert, Dodge's double-barrelled taillight sets, flying V taillights and the Imperial's gunsight taillights (seems to be a lot of focus on taillights). The Constant-control power steering gives their cars "the quick reflexes of an athlete," while the push-button transmission control "works at the flick of a finger."

They also mention the Simca cars, which Chrysler imported from France. "Over 750 quality dealers selling and servicing Simca in this country." In a stunning aside they also mention it got 37 MPG gas mileage on "regular grade gasoline."

From there the comic jumps into the space age, mentioning the missles Chrysler built for the US Army: The Redstone, the Jupiter and Jupiter C, and Juno II. The Jupiter was used in the wold's first space journey, sending a monkey to the edge of space. They also mention the Mercury program, which was a year in the future, and how Chrysler plans to provide the missles for the training flights.

On the back page Bill quotes his dad as saying Chrysler is "one of the most vigorous, dynamic companies in America."















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